Over 90% of webmasters are struggling daily to appear on the first page of Google and other search engines.
But has that been a simple task?
Have they achieved their goals?
Well, some have while some have given up and will never get any traffic.
Amazingly, 91% of all web content never attract traffic from Google. Over the years, bloggers have been invading the internet with all kinds of content. However, the only thing that can make you stand out is understanding the fundamental principles that govern your breakthrough in blog SEO writing.
Some years ago, great content was an automatic ticket to featuring on page one of Google. But to be honest, that is long gone. Many writers are writing blogs that are quality, and it is time to up your game; add something more than quality content, and you will stand out. Here are some of the seven ways you can stand out and reach page 1 of Google:
- Pick keywords based on search volume and keyword difficulty.
- Integrate your keywords throughout your blog post.
- Link out to authority websites in your blog.
- Write longer content to keep the reader engaged.
- Internally link specific keywords and phrases to other posts on your site.
- Optimize pictures for faster page speed.
- Conduct proper link building strategies.
The above points will help you climb up to the top of Google and other search engine result pages (SERPs). In this article, we are going to elaborate more on these points and ensure you have the knowledge to appear on the first page of Google. Let’s dive in and explore more.
1. Pick Keywords Based on Search Volume and Keyword Difficulty
Every second, there are thousands of visitors that are asking particular questions to Google. One way you can beat the high level of competition in Google is by writing articles that target the phrases and the keywords being searched by the customers. That is one of the ultimate ways of getting your article on the first page.
In this area, you will need to use the exact phrases that internet users are searching for. You can use Google Trends to know precisely which words are frequent and popular at a specific time. It gives both the most searched words daily and even real-time searches.
Sometimes bloggers tend to run short of keywords; if that happens, then you can get some inspiration from your competitors. Some tools like SEMrush helps you search the keywords your competitors are using. Long-tail keywords could be the best and can easily open up a new avenue for your articles to rank higher in the search engine result pages.
2. Integrate Your Keywords throughout your Blog Post
This is another powerful way of winning Google ranking. Now that you have come up with the keywords, it is time to come up with the best keyword. This will serve as the focus of your article. Based on the keyword you have chosen, you need to come up with an attractive title for your audience.
The desires and needs of your audience should be reflected in the topic that you have chosen. Use other variations of your keyword throughout the article.
Ensure your primary keyword is in your Title, Headings and Subheadings, URL, Images alt text, and Meta description. This doesn’t mean you ignore keyword stuffing; avoid it at all costs. Always keep the article as engaging as possible.
3. Link Out to Authority Websites in Your Blog
Links have a different authority level. Linking to search sites, shows Google that you have done considerable research and giving your readers something worth reading.
Your site eventually gains authority as you continue to link your blogs to other websites. Also, you should include statistics as it makes your content look genuine.
4. Write Longer Content to Keep Reader Engaged
Although we love having shorter and easy to run through articles, search engines prefer the opposite. It may sound odd, but longer articles usually rank better in search engines compared to shorter articles.
To keep your blog engaging, keep your sentences and paragraphs short. The entire article should be easy to scan through. Keep your paragraphs at a maximum of 3 sentences and most 25 words in each sentence. Also, remember the subheadings and bullet points.
5. Internally Link Certain Keywords and Phrases to Other Posts on Your Site
Internal links are a great way of exposing your other content to readers. It will help Google get more reliable sitemap and rate you as a reliable blog. They tend to keep your readers longer on your site.
When writing for SEO and including the external or internal links, it is advisable that you avoid being spammy and also don’t make it so generic. Always use descriptive words for your internal or external links. And of course, don’t overdo it.
6. Optimize Pictures for Faster Page Speed
Whether you are offering SEO blog writing services to your client or for a personal blog, ensure that you don’t attach large pictures. They will make the loading time longer, and that honestly puts off the reader.
Apps like Squoosh.app can help you reduce the size of your images yet retain their quality.
7. Conduct Proper Link Building Strategies
If you are into SEO writing, you have to ensure that you have traffic from other sources. Everyone is looking for valuable information that is worth linking. If you are giving valuable information to your audience, the probability of being linked by other sites will be high.
You can also try out a strategy like sending your articles on other websites and publications. This will give the audience of such sites some work they can use to link. You can use promotions and do some guests posts. Yes, they may take some time, but they are essential.
Now it’s your turn to feature on the first page of Google. It’s easier than you think, now make it happen.