Unfortunately, over 56% of businesses in Google don’t even know that Google My Business listing is the foundation of ranking higher in their locality.
What does that tell you?
They are limiting their capacity and capability of having clients who are searching for their kind of services on Google.
Amazingly, 46% of all Google searches are usually local. In this percentage, you cannot lack footage, if you make your business local. Local SEO is built by simply optimizing your GMB listing and claiming it. This could be the reason why your competitors are doing better than you.
However, it is not too late to get started with local optimization. There is more you need to learn besides optimizing and claiming GMB listing. That’s why in this article, you will learn six tips you can apply to dominate local SEO:
- Using Google My Business (GMB)
- Local Citations (NAP)
- Google search console: remove URLs
- On-Page SEO
- Link Building
- Customer Reviews
Before we discuss each of the above tips, let me take you through the meaning of local SEO. It will help you form the background knowledge of understanding these tips. So let’s get started.
What is Local SEO?
Local SEO is optimizing your online business presence to attract both businesses and customers from your local area. This is one of the great features that Google and other search engines brought up to boost local businesses.
An excellent local business SEO will increase the level of traffic in your business, which will eventually bring more leads. As earlier mentioned, this feature is in every major search engine like Google, Yahoo, Bing, Apple Maps, and Yelp, among others.
The reason why we will focus much on Google it is because most people use Google to do their research. Google has a market share of around 87% in the United States, making it a dominant search engine across the globe. So how can you dominate local SEO?
1. Using Google My Business
One of the features that you need to ensure to have a great optimized local business is ensuring that your business website is mobile-friendly. Why? Because 61% of internet users use their mobile devices to do research.
You can be dominant in your local optimization by incorporating Google My Business. So what is Google My Business? This is a free tool that is easy to use and very useful to organizations and businesses when it comes to managing their online presence in various search engines.
You need to follow some simple steps. You will need to fill up the name of your business, your address, your location, choose the category of your business services, your website, or phone number. Then you need to verify and optimize which you hadn’t done before.
One thing that gives headaches to many applicants is their address. Having in mind that most of them have online businesses, they lack a physical location. If you have a virtual business, you should use your home address. Local search engine optimization will make your business boost some sales and develop more traffic.
2. Local Citations (NAP)
This is another great way of developing traffic and great SEO for local businesses. Most citations in Google and other search engines usually displays your business name, address, and Phone number. NAP is simply a collective name for your business Name, Address, and Phone.
Other local citations, which include the URL of the site, can be written as UNSP or NAPU. It all depends on your taste and preference. It is good to know that there are two types of SEO structures used in citations: structured and unstructured.
Just like GMB, NAP is essential in making your business rank better, especially in your local area. As your business continues to be more visible in various search engines, the more the number of customers will be attracted, and the revenue will increase.
3. Google Search Console: Remove URLs
You will need to monitor your indexing and search results related to your website. This is where Google Search Console comes in to help you through. You will remove any irrelevant URLs that are not associated with your local area and replace them with better local SEO URLs. Google Search Console is free and will be of great help in local SEO optimization.
4. On-Page SEO
Well, this is one type of SEO besides the common off-page SEO. On-page SEO refers to all the activities that you do on your website to make it rank better on Google than your competitors. You have great control of them, unlike the off-page SEO for local businesses.
Some of the most relevant on-page SEO tactics include the keyword in Heading 1, title tags, URL, developing short URLs, and having a great meta description. Also, you may need to add NAP information.
In case you are operating in diverse locations, set landing pages using the location name. Location-specific landing pages usually do better. However, I never make multiple landing pages for a single location.
Also remember to optimize your homepage by displaying the NAP information, Google map, testimonials and reviews, and schema markup.
5. Link Building
It is advisable to create and do the promotion of useful local resources. Your aim should be helping the localities of the place with what you are offering. You can decide to do guest blogging, which is of high quality and perhaps feature the popular content in the local area. All these should make local search engine optimization better for your business.
6. Customer Reviews
Now that you have set your SEO, you should not think of forgetting about customer reviews and assuming things will go fine. To promote your local SEO, ensure that you stay active by responding to your customers and any rising concern, and publishing new content frequently, among others.
You don’t have any reason for not dominating your local area. The above tips will make your business dominant, which will bring higher visibility and revenue.