If you have been a close SEO enthusiast, you must be familiar with header tags. This is one common aspect that is used in publishing. In an age where technology has brooded over every industry, you need to have better-ranking articles for publishing.
Although many people think that header tags don’t contribute so much on SEO, they have a great role in ensuring that various search engines identify your content more easily. That makes it quite essential to have an in-depth look at the heading tags.
By the end of this article, you will be able to write with better header tags. So let’s get into the business.
What is a Header Tag?
In simple terms, header tag refers to the headings in your post. A reader finds it easy to navigate through an article with headings and subheadings. That is also relevant to a search engine. You may not have known that most of the posts and publications you see on the first page of Google and other search engines use their target keywords in their headings.
Every writer knows the importance of having proper header tags in their posts. For example, in this particular article, there are two header tags so far. The first one as the title, and the second one the subtopic “What is a Header Tag?”.
However, you don’t just use headings anyhow in SEO. There are specific guidelines and best practices for improving your header tags. Let’s have a look at some of the practices that can enhance your header tags in 2019.
1. Provide Structure on Page by Using Headers
This is one way you can improve your header tags in your posts. An article with headings reveals a page structure, making it easy for any reader to scan through and get to the subtopic of their interest.
The most commonly used header tags are Heading 1 (H1), Heading 2 (H2), and Heading 3 (H3). The other headings are rarely used. It is always advisable to place the main keywords of your write up in either of these three headings.
Nevertheless, you should avoid overdoing it to save it from the prying eyes of search engines. H1 tags are usually the title of your post. H1 introduces the reader to the topic. According to the SEO header best practices, every post should only contain a single H1 tag.
Your article can have multiple H2 and H3 tags, but don’t put your keywords in all of the tags. You can try the LSI keywords instead. This makes the post to look more natural. The essence of H2 to H6 is to enable the reader to connect the content to the main title, which is H1.
2. Break up text with the use of Headers
We all know how boring it is to read an article that has very long paragraphs in a prose form, without having headings.
You can break up text with the use of headers, especially for long content. This will enable the reader to know what to expect in the paragraph below the subtopic. As long as you want to rank higher in a search engine, your article must be scannable.
Unfortunately, most of the writers usually ignore breakups in their articles, making their work less attractive to both readers and search engines.
According to a study conducted on various internet users, 84% of internet users never read word-by-word; they scan through. What should that tell you? You should have some headers to guide them through.
Your scannable article stands in a better position compared to the ones that don’t have headers. That means it will be shared even more by most readers. The more the sharing, the higher it is placed for backlinks.
3. Use Target Keywords in your header tags
As mentioned earlier, you have the liberty of using keywords in your headers. However, it is good to note that keyword stuffing will break your SEO efforts. So how do you go about it?
Well, assuming that you are using multiple H2 in your articles, you are supposed to mention the target keyword in at most two headers. In the rest headers, you can either decide to use synonyms or what is commonly referred to as LSI keywords.
Always keep your article attractive; don’t focus on the SEO at the expense of your user experiences. Remember that a proper header has a great user experience, which leads to great search engine optimization.
4. Optimize your header tags for rich snippets
This is one thing that can boost your article and website altogether. They are great at giving better-featured snippets and answering an internet user’s query.
Many writers who have known this trick of optimizing their header tags for rich snippets have eventually had better ranking in search engines like Google.
5. Utilize one H1 Tag Only
It is worth emphasizing that the number of H1 tags should not exceed one. Well, Google may have said that you can use as many H1 tags as you want, but in reality, that is malpractice in the SEO world.
Search engine optimization best practices recommend one Heading 1 tag. Besides, you should use your keyword in the H1 to let the reader know what your article is all about.
6. Make your headers interesting
Now that you have decided that you will have header tags, you have one more thing to remember; keep them interesting. No reader wants some boring headers; they will eventually leave your site.
An interesting header tag is short and is in line with the flow of your article. Perhaps you can always ensure that they are less than 70 characters. It is your header tag that will rule out whether the reader will spend some time reading through the paragraph.
Now you know what you are supposed to do to keep your readers hooked to your blogs. Get it done, don’t wait any longer.