When it comes to doing proper on page SEO optimization for your website, we need to break it down in a series of 4 steps.
The first step is to analyze the current state of your on page content. We do this by using a variety of in-house SEO tools to determine what metrics are needed to fix your site, so we can instantly improve your search traffic volumes as well as achieve a higher Click Trough Ratio (CTR) in the process. From there, we are able to weigh each page based on their SEO metrics so we can better strategize when it comes to writing/modifying your on-page content.
These are the crucial steps that we take to ensure your business receives the quality it deserves.
When we conduct a competitor keyword research strategy, we give your business the opportunity to compete for new keywords or even help you outrank your competitors on existing keywords when it comes to the search engines.
By utilizing the Ahrefs SEO keyword research tool, we can scope out your existing competitor keywords or look within Ahrefs massive keyword database to discover new keyword opportunities to write new pieces of content from.
But, in order to determine the best keywords needed for your business, we have to identify and target them based on traffic volumes as well as their keyword difficulty scores which are relative to your current SEO rankings. Once we have that information, we can begin to tailor your on-page SEO content to suite your keyword needs.
By utilizing the information we have gathered from the two steps above, we can start to optimize your on-page results which will drastically yield you better results in the long run when it comes to traffic and user engagement.
The following metrics that we look for when trying to improve/modify your on-page content are:
Continuing from step 3, we are able to dive deeper into your On-page SEO content by uncovering additional information that could be used improve your position in the search results.
By doing this, we give you an edge over your competitors when it comes to on-page SEO. The following metrics we take a look at are: