As a website owner, it’s pretty hard to curate and publish things that we want to share with our readers. However, the hardest task is figuring out the algorithm that search engines use and get the website to the top of the Google Search Engine Result Page (SERP).
The ever-changing SEO landscape alters what practices should be followed to get more content views. To make sure that your content is always at the top of the game, you should also prepare to hunt for changes in SEO. Here are the nine ways to optimize your content on-page and free.
Nine Tactics to Better On-Page SEO
1. Use shorter SEO URLs
There are three reasons why you should consider shortening the length of your URLs. First, users can accidentally break the link when sending or sharing with other people by copy-pasting. Second, the Google algorithm also checks the URLs, which makes it easier for them to categorize a specific webpage or a website. And last but not least, it becomes easier for the user to know what a link is about. With phishing attacks being widespread, users will check links for something suspicious before clicking.
2. Use keyword in the title
Search engine optimization should start right at the beginning: the article’s title. One of the things you can do to make sure that your content is optimized is using the primary keyword in the title tag. You should let the reader and search engines know what the article is all about in the title right away. How can someone know that you’re offering an online storage service if it’s not in the title in the first place? Make sure that your title is at the right length so it could be adequately displayed in SERP.
3. Use images and videos
Gone are the times when a flashy GIF or an image will be enough to make your site look cool. To make people read your content, the website must be functional and aesthetically pleasing at the same time. Hence, it’s important to use visual content, such as videos and images. For images, proper usage of the “alt” tag should be observed. Meanwhile, videos should be optimized to be small without sacrificing its quality.
4. Use internal links
Using internal links will not only promote your other content, but it can also make navigation easier on your website. A website that is easier to navigate has more views because users find it easy to check on the other stuff from the site. You’re also making it easier for Google to crawl into your content for easy indexing. Not only that but using internal links will also help in making your unpopular contents more discoverable online. Set your internal link structure into something similar to a pyramid so that your most important pages will be on top.
5. Use more LSI keywords
LSI or latent Semantic Indexing keywords are terms that are deeply related to the main keyword. For example, if you’re using the main keyword “cloud storage”, you’ll find in the google autocomplete that a lot of people use “cloud storage services” in their searches. To know more about the best-related term in your main keyword, you can use the Google Autocomplete and type your primary keyword. After that, be creative and find a way to include the essential terms in your content.
6. Post longer content
In 2019, the longer your content is, the more relevant it is. One of the apparent reasons for this is because depending on the content, a longer article is more engaging. Additionally, you can have more opportunities to insert some of the links in the article strategically. The ideal word count for an article is between 1,500 to 1,700 words. Additionally, people more likely to share longer articles in social media if it contains fully detailed information in an easy to digest manner. Long-form contents also enable the use of subheadings, which makes the text easier to read compared to shorter articles.
7. Optimize your images
Images have been one of the main components of the internet. If you remove all the photos on the internet, the whole place will be more challenging to navigate and use. However, if the images take a lot of time to load, that could make the user experience unpleasant. For SEO purposes, site owners should optimize the images on their website.
Compressing an image without losing a lot of its colors and details need tools such as ImageKit to make it possible. If you’re using WordPress, some services automatically compress images on upload. Ultimately, it will help to make the user experience smoother and more lag-free.
8. Make your website faster
Image compression is one of the best on-page SEO practices that anyone can do. This practice boils down to one important goal: the speed up your website. Reports show that just a second of delay in page load can give up to 11% fewer views and a 16% decrease in the user experience. If your site takes more than two seconds to load, a lot of people will opt to close the tab without even loading your content completely.
One of the things you can do to speed up your website is to upgrade to a better web hose or server. This will be costlier, but the result will be worth it. If you don’t want to pay the additional cost, optimizing images, videos, and compressing your whole website itself can cut the loading time significantly.
9. Use the primary keyword in the first 150 words
Always make sure that your main keyword appears within the first 150 words of your content. It has the same principle to use the keyword in the title: telling what your content is all about. This will also help search engines to understand what type of content is an article and classify it accordingly.