Schema Markup might seem like something that you can only use to organize things on your site. However, throughout the years, Schema Markup has been used to attract traffic, which helps propel the marketing needs of a business. In this article, you will learn more about Schema Markup and how its different types can improve your site’s visibility.
What Is Schema Markup?
Put, the Schema Markup are sets of tags or microdata that adds search engine readability to your HTML codes. These “snippets” of codes are very useful for search engines to recognize the content of your site. Made in collaboration between Google, Bing, Yandex, and Yahoo, Schema Markup is supported by HTML. If you use Schema Markup in your codes, these search engines will have a better understanding of what your content is.
Benefits of Schema Markup
During its earlier years, Schema Markup was just structured data on a website. Now, SEO experts saw the benefits of using these codes to their site’s advantage. One of the most important benefits of this markup is improvements in visibility and brand presence. Additionally, you can add relevant parts of your content to the search results alone using Schema’s rich results. This significantly increases the CTR or Click-through rate and improves the Domain Authority of a website.
Organizational Schema Mark Up
Organizational Schema Markup is a set of tags that companies and organizations can use to highlight some of the information about them. The organizational schema markup improves the Knowledge Graph of a website. You will notice this if you searched a company on a search engine, and some information will be displayed inside a box on the right side of the result page. The Knowledge Graph will show the location, contact number, and the logo of your website, so add those up in your code.
Website Schema Markup
The Website Schema Markup is a set of codes that generate a search box in the Google search results. You can often find this box on sites that have a high Google ranking. Why will you want this on your website? Sitelink Searchbox will redirect the user to your own site’s internal links. Google reserves this Schema for brands with tons of branded queries. The only way to know if you’re qualified is when Google contacts you directly.
The Breadcrumbs markup is a very simple code that helps the site user to navigate more efficiently. Breadcrumbs are usually found on the top of each website and use the more than “>” character. If the user can see the hierarchy of your site, he or she will likely check the other pages. Additionally, breadcrumbs markup lessens the crawl levels on a website.
Site Navigation Schema Markup
The Site Navigation Schema markup serves the same purpose as the Breadcrumbs markup, except that it’s not found inside the site. The Site Navigation Element is found in the search engine result page or SERP, usually below the link of a high-ranking link. This code usually includes the contact page, testimonial, about us, and the top pages of a website.
Video Schema Markup
If your site is hosting video content, you can make Google show these videos by Video Schema markup. This markup shows rich snippets of videos related to your site. Usually, this Schema uses YouTube links, but it will show videos from the other site as long as the content is related. Think of it as the SERP of videos; if you use the Video Schema, your content might have a higher ranking.
Schema Product And Offer Markup
The Schema Product and Offer markup use the SERP rich snippet to show the rating and the price of a product. For example, if you search for the term “bike”, and Brand A has a product called “bike”, the search engine might show the page for Brand A’s “bike” product along with the other information mentioned before. What this markup tries to achieve is to relay more information about your product.
Schema Rating Markup
You can use this markup if you’re a local business or an e-commerce store. It shows the rating of your services or products. Google usually shows an aggregate rating. Starting on a scale of 5, your rating will decrease the more negative reviews you receive. Websites with 4-5 stars receive more clicks than sites with no stars at all, so use this to get more advantages.
Schema Article Markup
Meanwhile, blogs and publishing websites can use the Schema Article Markup. In Google SERP, these schemas can be found under the “In the news” or Google News. The headline, article cover, and the date when the article is published is usually shown. Google doesn’t automatically put contents with Schema Article Markup in its “News” portion. If your article is performing well, it might appear in the news section, which, in turn, gives more traffic.
Schema Local Business Markup
If you have a physical store, the Schema Local Business Markup is a great addition to consider. This element can be found in the Knowledge Graph. It shows your business’ address, ratings, phone number, open and close hours, official websites, and more. The search engine results will be also likely to add directions to your physical location. You can use it to your business’s advantage and save a lot of advertising funds. Take note that there are industry-specific Schemas, use the one that suits your site the best.
Schema Person Markup
For professionals and freelancers, this schema feature is for you. You can add your own information, such as education, work experiences, and contact numbers. It’s very similar to the Schema local business markup but does not include things such as opening and closing time, address, and ratings.